ABOUT SRD GROUP
Built for Markets. Designed for Growth.
WHO WE ARE
A Global Platform for Commercial Expansion.
SRD Group was established in 2005 with a clear ambition: to create meaningful commercial pathways between brands and markets.
Today, the Group operates through an international network combining market expertise, distribution capability and logistics infrastructure.
Our role extends beyond conventional distribution. We work to understand the requirements of each principal company, category and market before building an appropriate commercial structure.
From consumer products and healthcare-related categories to institutional and international duty-free channels, SRD Group brings people, infrastructure and market capability together.
We do not simply move products. We build the market understanding, commercial structure and execution required to take brands further.
SRD GROUP
HOW WE OPERATE
Strategy at the Top. Execution on the Ground.
Our operating approach combines international coordination with local market capability. Each territory can require a different commercial route, distribution mechanism and level of support.
Market Intelligence
Commercial potential, positioning and route-to-market requirements.
Distribution Strategy
Structures selected according to market and channel requirements.
Local Expertise
Dedicated local-market capability supporting commercial execution.
Supply & Logistics
International logistics supporting product movement and market coverage.
BUSINESS CATEGORIES
Diverse Categories. One International Network.
Consumer products, healthcare-related categories and specialist international opportunities.
CONSUMER PRODUCTS
Consumer Care
Personal Care, Home Care and Food & Beverages.
HEALTH & SPECIALIST
Health & Specialist
OTC, Diagnostics, Disposables and Pet Care.
INTERNATIONAL
Duty Free
Specialist international travel and duty-free channels.
LUXURY & LIFESTYLE
Luxury & Lifestyle
Fashion, Accessories, Electronics, Jewelry and Watches.
OUR PRINCIPLES
Built Around PARTNER.
Seven principles that define how SRD Group approaches long-term commercial relationships.
Performance
Focused on commercial progress and measurable outcomes.
Accountability
Clear ownership and responsibility throughout execution.
Reliability
Dependable market and operational support.
Trust
Relationships built for long-term collaboration.
Network
Regional access supported by local relationships.
Excellence
Professional standards across every stage.
Results
A commercial approach designed around sustainable growth.